Revenue should be caught while it is still small enough to fix.

Operators are already surrounded by reports. The harder problem is knowing which movement matters, when it started, and whether it needs action before it compounds.

DRIFT was built around that operating reality. It watches revenue behavior across streams and locations, compares current movement against a rolling baseline, and surfaces the signal in plain language.

The goal is simple: make revenue shifts easier to see, easier to explain, and easier to act on without turning the business into another analytics project.